這是一個(gè)戰(zhàn)略至上的時(shí)代

你要是不懂點(diǎn)戰(zhàn)略

那可就是out了

本周末 Wenbin Yuan 教授就為大家?guī)?lái)

—— STRATEGIC MANAGEMENT

課程安排

上課時(shí)間：2017年8月19~20日（周六日）

上課地點(diǎn)：上海交通大學(xué)徐匯校區(qū)

主講教授

●  Wisconsin registered professional geologist and hydrologist

●  CEO and founder of Dakota Intertek Corp

●  one of the founders of American Chinese Scientists and Engineers

●  VP and Funder of BrainSymphonics LLC

●  over 20 years of Management experience in industry, startups, schools, non-profit organizations and international consulting business helping American companies to enter into China’s market

Course Objectives

●The Strategic Management Flow Chart Process and each element and why the basic elements are interconnected, especially why vision and mission are so important in the strategic management process as a foundation and why it is so difficult to build a good vision and mission that all stake holders will share whole heartedly for long time and how do we use them to deal with constant changes through time.

●Key Elements and Terms in Strategic Management and the examples of successes and failures

●Basic Components of Vision and Mission Statements and why it is so challenging to provide them to an organization

●Complete Basic Internal and External Assessment and use the BCG analysis for real life problems, especially your own life stories

●Develop and Assess their own Strategy Management Style and Method in students’ own companies or own lives, especially the vision and mission as foundations.

先睹為快

戰(zhàn)略管理（strategic management）可定義為一門(mén)形成、執(zhí)行及評(píng)估可以讓組織達(dá)成目標(biāo)之跨功能決策的藝術(shù)與科學(xué)?；蛘哒f(shuō)怎樣給企業(yè)和員工以企業(yè)特有的工作價(jià)值，生命意義和溝通方式以及糾錯(cuò)方式的科學(xué)。

△ 完整的策略管理模型

△ 關(guān)鍵的外部力量與組織間的關(guān)系

△ 依據(jù)主要負(fù)責(zé)人員來(lái)劃分的策略層級(jí)